Colm O’Dwyer is the Managing Director of The Weetabix Food Company. Weetabix is the second largest cereal manufacturer in the UK and the Weetabix brand is UK’s number one breakfast cereal. The company has factories in Northamptonshire, Deeside and Ashton-under-Lyne. Today, half of all UK family homes contain Weetabix Food Company products.
Colm is responsible for all operations, including manufacturing, procurement, marketing, and sales across both branded and private label products. He will continue to uphold the wider values of the business: reducing environmental impact, supporting its communities, looking after its people, innovating to meet changing consumer preferences and dietary needs. He will protect Weetabix’s reputation for being a reliable and trustworthy brand and a much beloved household staple.
Colm joined Weetabix in 2016 becoming General Manager of the Weetabix On-The-Go business. In 2018 he became Commercial Director, and he added responsibility for Weetabix’s international business in 2022. Colm transformed Weetabix’s pricing and promotion strategy, evolved the company’s approach to customer relationships and reinvigorated Weetabix’s international strategy.
PRIOR EXPERIENCE
Colm’s prior experience includes a range of Sales, Strategy and Marketing roles at Exxon Mobil and Coca-Cola Enterprises.