PEBBLES™ Cereal to Give Present to Fans in Celebration of its 50th Birthday in 2021

A bowl full of surprises planned throughout the year

LAKEVILLE, Minn., Dec. 15, 2020 – Inspired by the imaginative fun of the iconic TV show, “The Flintstones,” PEBBLES^™ cereal became the first-ever brand created around a media character when it was born in 1971. To celebrate its 50^th birthday in 2021, PEBBLES cereal will surprise fans by giving them presents throughout the year.

“Fruity and Cocoa PEBBLES cereals have been bringing kids and kids-at-heart fun and happiness for 50 years. At a time when joy and inspiration are needed more than ever, we wanted to do something to thank and surprise PEBBLES fans next year in honor of the brand’s milestone birthday,” said Amy Brothers, PEBBLES Cereal Brand Manager at Post Consumer Brands. “This brand has always been about igniting creativity, so we hope our fans will join us and get inspired as we Yabba Dabba Doo!^™2021!”

From the time the first bowl of PEBBLES cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the top kids cereal brand, with more than 1.4 billion bowls eaten annually.

First surprise of the year: 50 epic birthday presents

Birthdays are the best day of the year, especially if you’re a kid. For its first presents of the year, PEBBLES is going to help make 50 kids’ birthdays even more epic in 2021 by giving their parents $2,021 each to help them celebrate their big day.

Launching today on the brand’s Facebook, Instagram and Twitter pages and running through Feb. 1, 2021, parents are invited to share why their kid deserves a special birthday present for the chance to win one of 50 cash prizes. Whether it’s an outdoor play set, a trampoline, a new computer or video game system, paying for music lessons or saving for college, PEBBLES wants to make birthday celebrations special next year. Winners will also receive a birthday package from PEBBLES to celebrate their big day.

Birthday fun and surprises continue throughout 2021!

PEBBLES cereal has even more birthday surprises in store throughout 2021.