LAKEVILLE, Minn., March 15, 2022 – Grape-Nuts is an iconic breakfast cereal that’s been fueling historic adventures for well over a century – whether sponsoring Sir Admiral Byrd’s 1933 expedition to Antarctica or powering Edmund Hillary and Sherpa Tenzing Norgay’s heroic 1953 Mount Everest climb. On the occasion of its 125th anniversary and to celebrate Women’s History Month, the brand will champion many of the amazing women who are boldly exploring the limits of the planet and blazing new trails along the way.
As a brand that’s always been synonymous with adventure, Grape-Nuts knows it takes more than determination to make your dreams a reality – it takes fuel and money, too. While searching for inspiring ways to celebrate Grape-Nuts’ 125 years under the sun, the brand discovered the many female explorers actively fundraising on GoFundMe in the hopes of venturing out to Mount Everest and Antarctica in 2022 and 2023. Now, Grape-Nuts is determined to help fuel these missions – by donating a total of up to $125,000 to ten female adventurers in need of a financial boost.
Between March 15th and March 30th, 2022, Grape-Nuts will carefully review the active GoFundMe campaigns of female adventurers hoping to explore Mount Everest and Antarctica, awarding the donation money sometime between March 31st and April 8th, 2022. No application is necessary to be considered: all donations will be made at the sole discretion of Grape-Nuts based on the appeal of the explorers’ GoFundMe campaigns and their overall need for support.
“Throughout history, Grape-Nuts has inspired modern-day pioneers to rise up and make history,” said Lauren Jamnick, Grape-Nuts’ associate brand manager. “One hundred and twenty-five years later, I’m thrilled to say that we’re still fueling adventures – and now we’re even breaking glass ceilings. We’re so proud to have fueled pioneering adventures from the likes of Sir Admiral Byrd in the past, but the opportunity to support female explorers as they take those first bold steps towards breaking new ground is truly an honor. Onwards and upwards!”