The first-ever food industry collaboration for Love Your Melon arrives just in time for National Cereal Day in honor of PEBBLES^™ cereal’s 50^th birthday

MINNEAPOLIS (March 1, 2021) – Love Your Melon, a mission-driven lifestyle brand that gives 50% of its net profit to nonprofit organizations that lead the fight against pediatric cancer, announced today that it will launch a new colorful Fruity PEBBLES^™ x Love Your Melon collection on March 4, just in time for National Cereal Day on March 7. The new collection, created to celebrate the 50^th birthday of PEBBLES^™ cereal, marks the first-ever food industry collaboration for Love Your Melon.

The Fruity PEBBLES^™ x Love Your Melon Collection features colorful tie-dyed Love Your Melon knit beanies for adults, kids and infants, along with crew sweatshirts. All come with printed patches that pay homage to the beloved cereal and fan-favorite Flintstones’ characters like Fred and Wilma.

“We are excited to partner with Post Consumer Brands and Warner Bros. to bring families this fun collection inspired by their iconic PEBBLES^™ cereal and Flintstones brands,” said Love Your Melon co-CEO Zachary Quinn. “We can’t wait to see how our customers and community enjoy these beanies.”

“We couldn’t think of a better way to celebrate PEBBLES^™ 50^th birthday than by partnering with Love Your Melon on this colorful new collection that will benefit pediatric cancer research,” said Leah Broeders, head of licensing at Post Consumer Brands. “We think PEBBLES^™ fans will love these creations that were inspired by their favorite cereal.”

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